Reminds me of this.
I've seen women mimic and do all kinds of crazy shit to hook up with men. A few years back I lived next to one of the richest neighborhoods in the Miami area. I used to go to the gym which was located in the middle of that area, surrounded by 40-60 floor buildings with penthouses, mansions by the waterways, etc (the area is Aventura, FL, look it up yourselves to get an idea). Anyway, every day there were girls there who would wear makeup, stretch (rarely) and walk around trying to look good. They'd even change outfits every 30-60 minutes and would usually change 2-3 times. They were paying to be there, but not working out. Doesn't take a genius to figure out what they were up to.
I'm guessing this is either a similar thing, or just plain old feminism. Feminism has so far infiltrated EVERY movement that has ever existed. I remember when occupy wall street was being covered on the news and all of a sudden the feminists showed up. Everything has to be about women and if it isn't, they'll try to make it so. Another great example is Atheismplus (or Athiesm+).
If you go to /r/athiesmplus here's their rules:
Atheism plus we support womens rights.Bigoted, sexist, racist, homophobic, transphobic, ableist or otherwise oppressive posts or comments
Posts that are creepy, unsettling, or reeking of unexamined, toxic privilege
Concern trolling or any other posts not made in good faith